One of the hottest ad formats of 2015 can’t be found on Facebook or Twitter.Stats provided to SocialTimes by 4C Insights show that clients’ ad spend on Pinterest has far more than quadrupled since January — a rise of 7.7 times. With the holidays approaching and Pinterest rolling out more buyable pins, that number could climb even higher before the end of the year.
Aaron Goldman, 4C’s chief marketing officer, explained the sharp rise to SocialTimes:
Pinterest is really blowing up for brands. It’s the perfect social discovery engine. You’ve got consumers in buy-mode actively seeking inspiration with built-in sharing and network effects. Best of all, it’s still early days for Pinterest ads so there’s not a ton of competition and inventory is quite a bargain. Although I suspect that’ll change once everyone sees our stats and realizes they need to get in on the action.