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Paid Search Budgeting For 2016: Estimating Your Best Budgets

Date: December 15, 2015

Multichannel(s): Search Engine Marketing

Added by: Mayra Ruiz-McPherson

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The long story short (well, not too short, I guess) is that overall expectations for PPC budget are lower than last year. Yes, we anticipate growth, but perhaps not as much as what we saw last year.

Source: PPC Hero

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