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Almost A Quarter Of Unilever’s $8B Ad Budget Is Now Spent On Digital

Date: January 28, 2016

Multichannel(s): Advertising Spend, Digital Marketing, Global & International

Added by: Mayra Ruiz-McPherson

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Almost a quarter (24%) of Unilever’s global ad budget goes towards digital media, the company’s chief marketing and communications officer Keith Weed told Business Insider.

That figure is up four percentage points on the 20% the Axe, Cornetto, and Dove-owner spent advertising on digital properties in 2014.

Speaking to Business Insider at the World Economic Forum’s Annual Meeting in Davos, Weed said the percentage of digital spend is now nearer 50% in digitally-advanced┬ámarkets like the US and China. However, in markets like India, that percentage is reduced to the lower double digits.

Source: Business Insider

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