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Bot Fraud Will Eat Up $7.2B Of Advertising Dollars In 2016

Date: January 20, 2016

Multichannel(s): Advertising Spend

Added by: Mayra Ruiz-McPherson

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The Association of National Advertisers (ANA) has released a study revealing the extent to which advertisers will lose out to fraudulent ads in 2016, and the picture is not good.

Advertisers stand to lose out on $7.2 billion this year thanks to fraudsters. The figures come from a study from the Association of National Advertisers and online fraud detection firm White Ops.

The fraud being conducted is not a case of simple click fraud. Automated bots trigger non-human clicks and ad impressions which, while generating revenue for the fraudsters, end up costing advertisers money. In 2014, bot percentages (the number of ad impressions by bots) were in the 2% to 22% range but rose to 3% to 37% in 2015.

Source: BizReport

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