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Digital Video Ad Spending Makes Solid Gains in China

Date: January 28, 2016

Multichannel(s): Global & International, Video Marketing

Added by: Mayra Ruiz-McPherson

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Digital video advertising is a fast-growing format in China, where double-digit gains are the norm for the format.

Analysys International estimated that digital video ad spending reached RMB24.31 billion ($3.90 billion) in China last year, representing 43.0% growth year over year. Growth will be even faster this year, the firm projects, with digital video ad spending reaching RMB36.50 billion ($5.86).

Source: eMarketer

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