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More Ad Dollars Focus On Reaching Millennials On Mobile

Date: January 22, 2016

Multichannel(s): Advertising Spend, Mobile Marketing

Added by: Mayra Ruiz-McPherson

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Advertisers are looking to spend even more money going after Millennials in 2016, according to a report from Advertiser Perceptions.

The report measured more than 60 brands that are engaged in advertising to Millennials, finding that the average budget allocated to marketing to Millennials (36%) on mobile is 15% higher than the average millennial’s actual consumer spending (24%).

However, Millennials and Gen-xers account for nearly half of all consumer spending.

According to research consultancy TNS, the average Millennial with Internet access and a smart device spends a little over three hours a day on that device. That’s 47 days a year. In addition, 76%of the 16-30s watch online video on a daily basis, while 71% use social media.

Source: Mobile Marketing Daily / Advertiser Perceptions

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