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Native Ads To Dominate Display Ad Spending By 2020

Date: February 24, 2016

Multichannel(s): Global & International, Native Advertising

Added by: Mayra Ruiz-McPherson

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Native ads will account for the lion’s share of display media bought across Europe by 2020, according to a new study released by Yahoo and Enders Analysis.

Across Europe, native ad spend will grow 2.6% over the next five years rising from €5.2bn in 2015 to €13.2bn in 2020. By 2020, native ad spend will account for more than half (52%) of the forecast total display ad spend, found the study from Yahoo and Enders.

Source: BizReport

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