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Social Spend Soars, But Impact Stumbles

Date: February 16, 2016

Multichannel(s): Social Media Marketing

Added by: Mayra Ruiz-McPherson

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Over the next five years social media’s share of total marketing budgets will increase to 20.9%, up from just 5.6% in 2009 and 10.6% today, the CMO Survey found. But that forecast stands in stark contrast to chief marketing officers’ assessment of its effectiveness, with just 3.4% rating it “highly effective” and 10.4% viewing it as “above average,” while 40% graded it “below average” and 49.8% pegged it as just “average.”

Source: The CMO Survey

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