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Businesses To Spend More Time, Money On Email Campaigns In 2016

Date: April 14, 2016

Multichannel(s): Email Marketing

Added by: Mayra Ruiz-McPherson

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Businesses are set to increase spending and time on email marketing, according to Email On Acid, proving that the communication channel remains a top priority and a critical tactic to increase engagement, sales and brand awareness.

Nearly three out of four companies (71.8%) surveyed by Email On Acid plan to spend more time on producing email campaigns this year and more than four out of five (86.7%) say they will increase email marketing budgets.

Source: BizReport

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