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Report: Programmatic ad spending surpasses $22 billion

Date: April 5, 2016

Multichannel(s): Advertising Spend, Programmatic

Added by: Mayra Ruiz-McPherson

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Programmatic advertising is still growing in popularity, although at a decreasing pace.

More than two-thirds of digital display advertising will be bought using the technology, according to a new report from eMarketer, which forecasts programmatic spending to surpass $22 billion this year. That’s a whopping 40 percent increase over last year.

The increase is being spurred by ad buyers’ becoming more comfortable with the technology as it becomes an essential tool, Lauren Fisher, a programmatic analyst at eMarketer told Digiday.


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