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68% Of All Social Ad Dollars Will Go To Facebook In 2016

Date: July 26, 2016

Multichannel(s): Social Media Marketing

Added by: Mayra Ruiz-McPherson

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  • According to eMarketer, Facebook will receive 67.9% of all social media advertising dollars spent worldwide this year.
  • Facebook was distantly followed in second by Twitter at 7.9%, with all other platforms combined coming in at 24.2%.
  • Facebook will take in $22.37 billion in net ad revenue in 2016, up from 2015’s $17.08 billion, eMarketer estimates.

Source: eMarketer / MarketingDive

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