- According to eMarketer, Facebook will receive 67.9% of all social media advertising dollars spent worldwide this year.
- Facebook was distantly followed in second by Twitter at 7.9%, with all other platforms combined coming in at 24.2%.
- Facebook will take in $22.37 billion in net ad revenue in 2016, up from 2015’s $17.08 billion, eMarketer estimates.
Source: eMarketer / MarketingDive