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Social Now A Quarter Of Digital Ad Spend: Used Mostly For Branding, Not ‘Performance’

Date: July 27, 2016

Multichannel(s): Digital Marketing, Social Media Marketing

Added by: Mayra Ruiz-McPherson

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On average, big advertisers now spend nearly a quarter (24%) of their digital ad budgets on social media, and nearly half (47%) plan to boost it over the next six months. That’s the top-line finding from the first Social Media Advertising Report being released today by Advertiser Perceptions.

Source: Social Media & Marketing Daily (MediaPost)

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