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Study: 52% of retailers’ digital ad budgets go to mobile

Date: September 2, 2016

Multichannel(s): Advertising Spend, Digital Marketing, Mobile Marketing

Added by: Mayra Ruiz-McPherson

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  • 52% of retailers’ digital advertising budgets are going to mobile, according to market research firm L2’s Digital IQ Index report.
  • The study found that smartphones accounted for 45% of online shopping in Q1 2016, but the shopping cart abandonment remains a significant challenge on mobile, with smartphone shoppers abandoning their carts 90% of the time.
  • The study also found that Instagram is the best channel for customer engagement, revealing that interactions on the platforms are 10 times higher than on Facebook, 54 times higher than on Pinterest, and 84 times higher than on Twitter.

SourceMarketing Dive

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