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Snap to unlock budgets: Inside Snapchat’s pricey pitch to advertisers

Date: November 3, 2016

Multichannel(s): Digital Marketing, Social Media Marketing

Added by: Mayra Ruiz-McPherson

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Snapchat is trying hard to woo advertisers as it prepares for an IPO. It’s been on a hiring spree; launching an API to make it easier for advertisers to buy in; and teaming up with outside measurement firms to track the ads’ performance.

And, judging by a recent pitch deck, Snapchat has been presenting to agencies, it’s also making a big push to make its products more attractive to brands that may have found the platform hard to use. The deck is meant to showcase ad formats, not rates or metrics, but Snapchat is promoting new features that show the uniqueness of its ads.

Source: Digiday

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