Forrester has been sizing spend on online and digital media for nearly 20 years. Our latest forecast points out that marketers will invest in quality over quantity over the next five years. So what does this mean for digital marketing budgets? Here are four key takeaways:
- US digital marketing spend will near $120 billion by 2021. Investment in paid search, display advertising, social media advertising, online video advertising and email marketing will pace to 46% of all advertising in five years.